As the biggest and most watched sporting event in the world, the Super Bowl attracts millions of viewers from all over the globe.
With so much at stake, it’s no wonder that companies are willing to pay billions of dollars to advertise during this high-profile game. But what about the actual broadcasting of the game? Which network has the rights to showcase the Super Bowl, and how does it affect web developers? In this comprehensive guide, we’ll take a closer look at the networks that have traditionally broadcasted the Super Bowl, and explore how this affects web developers who are looking to create engaging and interactive experiences for their users.
The History of Super Bowl Broadcasting
Before we dive into the networks that currently broadcast the Super Bowl, let’s take a moment to understand the history of this iconic event. The first Super Bowl was held on January 15, 1967, and featured two NFL teams – the Green Bay Packers and the Kansas City Chiefs. Since then, the game has grown exponentially in popularity, with an average viewership of over 100 million people each year.
Over the years, several networks have had the privilege of broadcasting the Super Bowl. In the early days, the game was exclusively aired on CBS, but this changed in 2004 when Fox and NBC were granted the rights to alternate years. Since then, the NFL has signed multi-billion dollar deals with both networks to continue this arrangement.
The Impact of Network Broadcasting on Web Developers
Now that we have an understanding of the history of Super Bowl broadcasting let’s look at how this affects web developers. The Super Bowl is a global event, and companies that advertise during the game are often looking to create experiences that can be accessed from anywhere in the world.
This means that web developers need to ensure that their websites and applications are optimized for mobile devices, as well as high-speed internet connections. In addition to optimizing for mobile devices, web developers also need to consider how they can incorporate real-time data and analytics into their experiences.
For example, companies might want to track social media engagement during the game or analyze website traffic in real-time to adjust their advertising campaigns on the fly.
Case Studies: Creating Engaging Super Bowl Experiences for Users
To help illustrate how web developers can create engaging Super Bowl experiences, let’s take a look at some case studies from recent years.
In 2018, PepsiCo launched a campaign that allowed users to vote on which NFL player would appear in their Super Bowl commercial. The campaign was integrated into several different platforms, including social media and the company’s website. By leveraging real-time data and analytics, PepsiCo was able to create an immersive and engaging experience for their users that resonated with football fans around the world.
Another great example of a Super Bowl experience is the “Super Bowl Live” app, which was developed by the NFL in partnership with Verizon. The app allowed users to stream live from the stadium during the game, as well as access real-time stats and player information. By creating an interactive and engaging experience for their users, the NFL was able to tap into the growing trend of mobile device usage during sporting events.
In conclusion, the Super Bowl is a highly anticipated and lucrative event that attracts millions of viewers from around the world. While the networks that broadcast the game have changed over the years, the impact on web developers remains the same. By optimizing for mobile devices and leveraging real-time data and analytics, web developers can create engaging and interactive experiences for their users that resonate with football fans around the globe.