The Super Bowl is one of the most-watched television events globally. It’s a time when people from all walks of life come together to enjoy the thrill and excitement of watching their favorite teams compete against each other on the field. In 2023, the Super Bowl will once again be broadcast on a network that will be determined by various factors such as ratings, audience demographics, and revenue generation potential.
Factors Affecting the Super Bowl Broadcaster:
There are several factors that are taken into consideration when deciding which network will be broadcasting the game. These include:
- Ratings: The ratings of the networks competing for the Super Bowl are one of the primary factors that determine who gets to broadcast the game.
- Audience Demographics: Another important factor is the target demographic of each network. The networks that have a more favorable demographic for the Super Bowl, such as younger audiences or sports enthusiasts, are usually given priority.
- Revenue Generation Potential: Finally, the revenue generation potential of each network also plays a significant role in determining who gets to broadcast the game. Networks that can generate more advertising revenue through sponsorship deals and commercials during the Super Bowl are usually preferred.
Comparison of Network Ratings:
When it comes to ratings, there are several networks that have been vying for the Super Bowl broadcast rights in recent years. These include Fox, CBS, NBC, ABC, and ESPN.
Fox
Fox has consistently been one of the top-rated networks in primetime programming, with shows like American Idol and Empire attracting large audiences. The network has also been successful in securing sports broadcasting rights, including the 2018 FIFA World Cup and several NFL games. Given this track record, it’s likely that Fox will be a strong contender for the Super Bowl in 2023.
CBS
CBS is another network with a solid track record in ratings and sports broadcasting rights. The network has been home to several high-profile events, including the NCAA Men’s Basketball Championship and the NFL AFC and NFC Championship Games. With these accomplishments under its belt, CBS is also likely to be a contender for the Super Bowl in 2023.
NBC
NBC has had some success in recent years with shows like This Is Us and The Good Place, but it’s been struggling to maintain its ratings compared to other networks. However, the network has a history of securing high-profile sports broadcasting rights, including the Olympics and several NFL games. While this may not be enough to secure the Super Bowl in 2023, NBC is still a formidable contender.
ABC
ABC has struggled in recent years with low ratings and limited sports broadcasting rights compared to other networks. However, the network recently secured the rights to broadcast Monday Night Football through 2026, which may give it some leverage when negotiating for the Super Bowl in 2023.
ESPN
ESPN is a major player in sports broadcasting, but its ratings have been declining in recent years due to increased competition from streaming services and other networks. While ESPN has secured several high-profile events in the past, including the NBA Finals and MLB World Series, it’s unlikely to be a strong contender for the Super Bowl in 2023.